Our Leadership

Multi Award Winning CEO Women’s Biz Global | Global Media Executive | TV & Podcast Host and Producer | Magazine and Book Publisher | Keynote Speaker | Best Selling Author

With 25 years’ experience as a change management CEO and multi-award-winning entrepreneur, Annie has become a highly sought-after mentor, speaker, author, and publisher, renowned for her ability to inspire and motivate individuals and businesses to achieve next level success.

Annie is the Founder and CEO of Women’s Biz Global, a women’s empowerment enterprise dedicated to unlocking the untapped potential of women in business on a global scale, garnering multiple prestigious international women in business awards. Annie is also a Founder and Director of the Australasian College of Optical Dispensers, Optical Dispensers Australia and Australasian College of Audiometry.

Her previous roles include CEO of Glaucoma Australia, CEO of the Australian Institute of Ultrasound, and CEO of the Australasian Society for Ultrasound in Medicine.

Connect with Annie on LinkedIn.

Rebecca Lang is a passionate naturopath, entrepreneur, and advocate for natural medicine. With a Bachelor of Health Science (Naturopathy) and advanced diplomas in Naturopathy, Western Herbal Medicine, and Nutritional Medicine, Rebecca has spent her career blending traditional wisdom with modern health science. She’s also completed a Postgraduate Certificate in Mental Health and Neuroscience, adding depth to her understanding of the mind-body connection.

Rebecca’s journey into natural health wasn’t a straight path. She started with a background in taxation, bookkeeping, marketing, and financial planning, skills she now applies to running her businesses. While studying, she worked in a hospital, alongside specialists and surgeons, and in pharmacies, which gave her valuable insights into the medical and pharmaceutical industries.

Today, Rebecca wears many hats. She runs a thriving naturopathic clinic, a popular juice bar and vegan café, and a publishing company. She’s also a co-author of three books, a business mentor, and a retreat facilitator. Through her internship program, she supports and inspires up-and-coming naturopaths and nutritionists to thrive in their careers.

Rebecca’s mission is simple but powerful: to elevate natural medicine and help therapists build successful, respected practices within the healthcare system. She’s deeply committed to creating a future where natural and conventional medicine work hand in hand for better health outcomes.

Donna Eddy is an active Remedial Massage Therapist & Acupuncturist. She has experience presenting nationally and has taught the current diploma of massage since 2015. Donna was invited as a co-contributor in “Fascia and Sport & Movement” First Ed, 2015, as a result of her strong background in Movement Training and Stretch Therapy. In 2019, her Posture Plus program launched with innovative and integrative ways to optimise treatment results and client compliance to home care. As an ATMS director, Donna aims to utilise her position to engage the industry and is keen to broaden the scope and reach, for both massage therapists and acupuncturists.

Chantel Ryan is an admitted lawyer (non-practising since 1 July 2025) with over 15 years of experience in commercial  law. After graduating with a Bachelor of Laws (Honours), she worked at several top-tier law firms and spent over five years as General Counsel for a national media company.

Chantel later retrained in natural health, completing an Advanced Diploma in Naturopathy and certification from the Institute for Integrative Nutrition in New York. While studying, she developed and delivered corporate wellness programs, which sparked her passion for integrative care.

Chantel ran her own legal consulting firm for many years before formally stepping away from legal practice. She now supports health practitioners through legal education and contract templates via her business, Legally Healthy, and runs a separate clinical practice, Real Functional Health, offering naturopathic and functional health services. She proudly serves on the board of ATMS.

Cassandra Duffill is a seasoned Business & Marketing Success Strategist, specialising in empowering wellness practitioners, therapists, coaches, and heart-led entrepreneurs. With a passion for helping clients attract their ideal clientele, she simplifies marketing strategies for effortless implementation, fostering business growth and diversification.

Transitioning from a successful corporate career to naturopathic practice following personal health challenges, Cassandra leveraged her marketing expertise to achieve multi six-figure success in her first year as a solo parent. After a decade of private practice, she pivoted to support fellow health and wellness entrepreneurs in achieving their business goals.

Cassandra’s mission is to bridge the gap between practitioner expertise and marketing proficiency, believing that with the right mindset and monetization strategies, anyone can achieve success. Based in Australia’s Gold Coast, she speaks at industry events and is celebrated for her insights, featured by renowned platforms like the Female Entrepreneur Association.

Dr Brad McEwen PhD is a Nutrition Scientist, Naturopath, Herbalist, Educator, Researcher, and mentor, with over 23 years of clinical experience. Brad has a PhD from University of Sydney, Master of Health Science (Human Nutrition), a Masters of Public Health (MPH) & many other qualifications in complementary medicine modalities. He is also a Senior Lecturer at Southern Cross University, a published researcher and peer reviewer for international journals. Currently Brad is the Head of Products, Trends, and Innovation at Complementary Medicines Group (CMA). He also sits as a Director & Vice-President on the ATMS board.

Kathleen Daniel is a qualified Naturopath, Homeopath, Herbalist & Nutritionist. She holds a Bachelor of Health Sciences (Naturopathy) & Lead Auditor qualifications and Cert IV in Training & Assessment. Kathleen has spent the last 24 years in the fields of Education & Natural Medicine, 13 years with an RTO as an administrator & 11 years with Endeavour College as CEO. At Endeavour she founded Articulation Abicus – an online application system for credit assessment for the college. Kathleen also serves as an independent ATMS Director, sitting on the Academic Review & Research Committees.

Sandra Grace is a leader in natural medicine education and research. She is a Professor in the Faculty of Health, Southern Cross University. She has a long history of service to ATMS as a Director and active member of a number of its committees, including the Academic Review Committee. She established ATMS’ Research Committee. She is committed to ensuring the highest standards of natural medicine education and has an outstanding research record in natural medicine. Sandra was in private practice for over 30 years as an osteopath and chiropractor.

Geraldine Headley is a Naturopath, Herbalist, Hypnotherapist & Nutritionist based in Adelaide South Australia.

Integrating 25 years of paediatric nursing with 2 decades of naturopathy, Geraldine has worked in major hospitals, as well as 3rd-world communities around the globe, specialising in paediatric and adult surgery & medicine. Geraldine is dedicated to promoting natural medicine, especially physical therapies which she regularly enjoys!

For the last decade, Geraldine has dedicated her focus to complementary medicine, not just as a clinical practitioner, but as an educator and mentor. In 2017, she rolled out her highly successful mentorship – ‘The Graduate Program’ and educational offering ‘The Paediatric Online Practitioner Mastery Course’, and has since been nominated for a number of awards.

Her extensive professional & industry knowledge allows her to easily bring her own experiences into her clinic and her teaching, which promotes an unrivalled level of authenticity and guidance, confidence and nurturing with just a hint of sass.

Coby du Preez is a Remedial Massage Therapist with over 24 years of experience in soft tissue therapy and bodywork. His career has spanned multiple roles, including operating as a sole trader, collaborating within multidisciplinary clinics, teaching at The Australasian College of Natural Therapies, and managing his busy clinic, Muscle Medicine, in Double Bay. As a clinic director, Coby leads and mentors a team of skilled therapists, fostering a culture of excellence, innovation, and continuous professional development.

Throughout his career Coby has developed a strong professional network with allied health professionals, including Physiotherapists, Osteopaths, and Exercise Physiologists, as well as health professionals such as General Practitioners, Sport and Exercise Physicians, and Orthopaedic Surgeons. This collaborative, multidisciplinary approach reflects his commitment to integrated care and facilitating the best possible outcomes for clients.

Passionate about the advancement of bodywork, Coby is dedicated to fostering an in-clinic mentoring culture within the industry, while also promoting continuing education and advocating for sustainable industry practices.

Coby has been an ATMS member since 2002 and a Fellow of the Association since 2020. As a member of the ATMS Board of Directors, Coby is committed to supporting the ATMS directive, advocating for bodyworkers, and fostering a strong, supportive community among massage therapists. Through his leadership and practical expertise, he aims to drive initiatives that enhance the profession, strengthen professional networks, and ensure the sustainable growth of the industry.

Natalie has over 15 years’ experience in the natural medicine industry as a Naturopath and is the Relationship Coordinator at ATMS.

Natalie is passionate about building and developing student and college relationships to ensure students are set up for a successful future.