Now Streaming Live Online

ATMS Members are invited to attend the 

Amplify Your Practice Seminar & AGM 2021

Our Sponsor

ATMS hosts an annual seminar focused on supporting practitioners alongside the Annual General Meeting (AGM). This year’s theme is: Amplify Your Practice. Join us on Sunday, 14 November 2021, for a full day of learning and education to support the growth and promotions of your business.


We know a lot of members are already good at marketing – but we want to help you take it to the next level. Following on from last year’s seminar, these sessions will be more advanced and will focus on increasing clients by utilising the latest technology.


Due to current COVID-19 restrictions ATMS are only releasing tickets to the live online streaming of this event. The AGM portion of the event is restricted to accredited members of ATMS only. Please watch this page for updates on availability of in-person tickets.

Presented by three experienced business leaders, Rebecca Flint from Canva, business coach Heather Porter and renowned social media expert Lynsey Fraser; practitioners will learn how to amplify their business.


Practitioners will learn how to:


  • Use Canva for their clinics
  • Write effective blogs so Google directs traffic to you and prospects take action
  • Create authentic connections via social media


Aimed at practitioners who already have a basic understanding of marketing, Amplify Your Practice, will help take your business to the next level, attract new clients, stand out and take the hard work out. Don’t miss out!

When: 9am-4:30pm AEDT, Sunday, 14 November 2021

Where: Live streamed

CPE: 6 points


Members – $95

Non-members – $195

Program overview

Speakers and sessions:

Presenter: Heather Porter, Entrepreneur, trainer and best-selling Kindle author

Heather is a business coach, speaker, and social media expert who teaches online marketing tips to small businesses who want to grow with less hustle. She runs Website Love, a website development and social media training company that has built over 500 websites and has a social media following of over 20,000. She is an Amazon Kindle #1 bestseller, co-author of four business books, and host of “That Social Media Show” on the Bizversity business app used in over 100 countries to train small businesses. She is the host of her newest podcast “The Hustle Rebellion” and is one of eight Facebook Community Trainers in Australia and New Zealand and teaches the Facebook Community Boost program to small businesses.

Session 1: How to blog so Google sends you traffic and prospects take action

Session overview: In this session, you will learn how to create a blog to get more traffic to your website. 


Whether you have written articles on your website before or never tried, you will get a framework to follow including:


  • Why you need a blog
  • What you should write about and how often to post
  • How to do keyword research
  • An easy formula for writing titles that get people to click
  • How to layout your articles so they actually get read and generate leads and sales
  • How to use keywords in your posts to help with SEO so your site gets found in the Google search results

Presenter: Lynsey Fraser, Social Media Expert, Speaker and Consultant and founding Director of FloSocial

Lynsey is an internationally renowned Social Media Expert, Speaker and Consultant and founding Director of FloSocial. Lynsey is a member of the top tier of the Facebook Technical Services Partnership program and has managed over $5,000,000 in ad spend for top global brands. Lynsey has over 12 years of public speaking experience and a passion for education, lecturing for the University of Sydney and writing for leading social media marketing publication Social Media Examiner – Lynsey is striving to change the way social media education is delivered through fun and engaging educational experiences, online training programs and mentorship.

Session 2: Creating authentic connection and conversation on social media

Session overview: Move past just posting or treating social media as part of your daily “to do” list and learn new ways to truly connect, engage and build a relationship with your audience.


Social media is a powerful tool to build your business and reach new audiences, but many people shy away from using it to its full potential as they feel exposed or inauthentic when using it. If social media feels a bit ”ick” to you and you dread having to show up on camera, then this session is for you.


Lynsey will take you through how audiences use and interact with different types of content across social media and help you understand where and when you should be showing up for them.


This session will also look at how social media platforms give you insights into what your audience wants to see from you and how to use that to create more engaging and meaningful conversations.


From this session, you will:


  • Understand the psychology of social media and where it differentiates between platforms and audiences
  • Develop your message and purpose on social media
  • Discover how to look at your social media metrics to understand what your audience is interested in
  • Learn new ways you can use social media to create conversations
  • Build your skills and confidence with live video

Presenter: Rebecca Flint, Senior Community Manager, Canva

Rebecca is a Senior Community Manager at Canva. With 20+ years of small business ownership in both the design/branding industry and the fitness Industry, Rebecca combines her knowledge for small business ownership with her love of design and branding to help founders & entrepreneurs build status-elevating visual brands and designs that help to build authority, increase revenue and impact niche networks with the use of Canva.

Session 3: Canva for your clinic

Session overview: In this session, practitioners will learn about the platform Canva, how to use it and how it can have a positive impact on your business.


During the session practitioners will learn how easy it is to:


  • Set your clinic brand up in Canva
  • Select templates that you can easily change to suit your clinic brand
  • Efficiently create branded graphics for use on social media to promote your business


The session will also cover the top features used in Canva to save you time and money in your business.


About Canva: Canva is an Australian-based graphic design platform that allows you to quickly and effortlessly put together design collateral such as social media graphics, presentations, newsletters, posters, brochures and much more. This platform is available both on a desktop and mobile and features a large bank of dynamic imagery, hundreds of templates, colours, fonts, illustrations, graphics and GIFs. 


ATMS pre-event offer: Try Canva Pro for free, for 45 days with this special link:

Our Sponsor

Don’t miss out on this event.