Home » ATMS Sponsor Spotlight Firm n Fold

Before the 2021 National Seminar Series, Fascia, meridians and lower body constriction patterns with David Sheehan and John Kirkwood, we spoke to our sponsor Firm.n.Fold  and Leesa Yaldwyn, Operations Manager at Firm.n.Fold shared her insights into the business.

What is your role at your organisation and how do you support practitioners / or the industry?

My role at Firm.n.Fold is Operations Manager. Firm.n.Fold have been Australia’s principal provider of massage equipment for over 30 years. We as a business are passionate about natural therapies and proud supporters of its training providers, members and associations.

How did you get into your area of expertise and why do you stay?

I came from an advertising and administration background but have learnt an awful lot about massage after 15 years with Firm.n.Fold. I stay because I like the business ethos and we have such lovely customers.

What has been the main focus or outcomes of your work over the past year?

Like everyone else, this year’s focus has been getting through the COVID crisis! We’ve made some changes to our business as a result of that and faced some real challenges with international suppliers and freight management. I believe that we will come out even stronger and better for it in 2021.

How has your field changed in the past 5 years? What new areas are emerging?

We have seen changes to training organisations going through amalgamations, industry associations changing things up and hotly contested healthcare changes. The biggest change this year is the surge in practice hygiene with demand for disposable products skyrocketing.

What do you predict will happen in the next 5 to 10 years in your particular field?

I think the natural health industry will continue to grow.

What is the one-way you believe natural medicine practitioners, can make a difference for their clients?

The whole body approach is the only thorough and logical way to address health issues.

What’s the questions you get asked the most by practitioners, and how do you answer it? What sort of massage table should I get?

The answer is of course, a Firm.n.Fold one! But we need to know do you need a portable, stationary or electric table? What sort of treatments you want to do on it, what sort of budget do you have? From there we can narrow the choices right down.

Fun Fact for the Readers: Tell us who inspires you / or who your professional idol is and why?

My Mum inspires me, she’s 92 and still going strong. Plays 18 holes of golf twice a week (although at 90 she decided to use a cart rather than walk, not because she couldn’t walk but because she missed driving!). Her zest for life, outlook and attitude keep her young and people gravitate toward her.

Firm n Fold are a sponsor of National Seminar Series 2021