ATMS SPONSOR SPOTLIGHT

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Sponsor Spotlight Questions – Michelle Brass for Zea Relief

What is your role at your organisation and how do you support practitioners /or the industry?

My name is Michelle Brass and I am a Co-Founder of Zea as well as being the Naturopath and wellness practitioner who answers any questions our customers may have regarding their health.

 

I also work as a remedial Massage Therapist and Reflexologist using our Zea Relief products daily on many people suffering from a wide range of inflammatory disorders. I have spoken to many practitioners including massage therapists, physiotherapists, aromatherapists and even general practitioners about the value in using a safe topical alternative for those who are not able to take anti-inflammatory medications.

How did you get into your field of expertise and why do you stay?

I was living in London in the 1980’s in which time I suffered from major anxiety. I visited a health farm and saw a sign advertising “reflexology” so thought I would give it a try. I never looked back!!

 

I had NEVER felt so relaxed and so free from anxiety and so went on to qualify as a Reflexologist in London. Returning to Australia and continuing studies over 10 years I qualified in remedial massage, aromatherapy, naturopathy, nutrition and herbal medicine.

 

I started to formulate my own range of essential oils, and then after living in Tasmania and using Kunzea essential oil, the first cream was formulated. I have remained in this industry as the rewards are immense; helping those with ailments and pain is wonderful and being able to use Australian products to help their journey in regaining health and happiness is immeasurable.

What has been the main focus or outcomes of your brands’ work over the past year?

Most people over the age of 55 suffer from some type of degenerative disorder and our aim has been to help bring relief to the lives of many so that they can enjoy life pain free.

 

Zea has improved the lives of over 100,000 people with our range of unique products and formulations addressing many physical and emotional imbalances. Our creams, salts, balms and essential oils are formulated specifically to help with pain, sports conditions, skin irritations, and emotional balance.

How has your field changed in the past 5 years? What new areas are emerging?

In the past 5 years I have definitely observed an increase in those suffering with degenerative disorders and unfortunately many younger people as well. I am not certain the reason for this  although I think the increase in demands and life stressors has led to more people finding it harder to get the work/fun balance leading to anxiety, insomnia and a cascade of problems.

 

I am finding that it is very important to educate clients around the importance of nurturing their physical and emotional self. It is important as our lives get busier to strive to find that “little” space of bliss we all need to retreat to sometimes to keep us healthy and happy.

 

We have grown significantly over the past 5 years especially with the TGA listing on our Kunzea Pain Relief Cream giving accreditation to those in the medical industry. We are now stocked in many pharmacies, health food store chains and gift shops and I am also getting referrals from GP’s which is very reassuring. Moving forward we believe that our pain relief products will continue to help thousands of people, not just in Australia but also worldwide.

 

Additionally, our Zea production has undergone significant changes – such as transitioning from hand-making some of our products to now manufacturing them due to high demand.

What do you predict will happen in the next 5 to 10 years in your brand’s particular field(s) of expertise?

Over the next 5-10 years our Zea pain management range will expand, as will our stockists overseas. The ageing population is growing and therefore the demand for pain relief products to address common ailments such as arthritis, bursitis and fibromyalgia will continue to grow.

 

We make certain that we address any questions our customers may have in regards to our products and/or their health concerns and I always try to treat each and every customer as a unique individual.

 

I believe that the genuine approach we provide leads to recommendations and continued growth and I believe this to be the ongoing case over the coming years.

What is the one-way you believe natural medicine practitioners can make a difference for their clients?

In our fast-paced world where everyone is rushed and pushed for time, many people are left feeling unheard and unimportant. I personally like to think that I give each and every person I deal with as much time as it takes to really understand their predicament, whether it is a physical, emotional or spiritual imbalance. I believe that the role of a natural medicine practitioner is to listen and try to understand the core of where the disharmony is felt.

 

By offering dietary changes, lifestyle changes, bodywork and the application of natural products topically where indicated can bring balance and happiness to many lives. I also use products in the Zea Relief on my clients at every appointment, whether it be the Kunzea Pain Relief Cream to help with joint pain, the Muscle Balm or Concentrated Massage Oil to help with muscular conditions, or a drop of designated Essential Oil on a tissue for them to inhale throughout the treatment. I  can not recall anyone over the past 30 years of practice not feeling somewhat improved by the time they walk out, even if all it is, is rejuvenation and relaxation. Being there for someone is the key.

Fun Fact for the Readers: Tell us who inspires you / or who your professional idol is and why?

Someone who inspired me for many years was a young woman who was diagnosed with myasthenia gravis and was given only months to live. This young woman was sent home to die as the medical profession did not have any treatment that they could offer her; this was about 15 years ago now.

 

She took her future and her fate into her own hands and decided to do whatever it took to beat this illness as she was not ready to die.

 

She fought a long battle and at the lowest point she was not strong enough to lift her glass of juice (which her partner helped her with) and could not use any of her muscles which were weakened by the disease.

 

After persevering for 6 months she felt some feeling in one of her toes and knew at that moment that something was working. Six months later she was walking and had regained the muscles in the body. She inspired me to always help and inspire others as well as myself.

Zea Relief are a sponsor of The Chronic Pain Symposium