1. What is your role at your organisation and how do you support practitioners /or the industry?
I’m very fortunate in that I play a role in variety of departments at Perdays including strategy, operations, sales and relationship management. One of my most important objectives is to understand the needs of the modern practitioner, and how we can make a positive contribution, both through products and relevant, up-to-date information.
2. How did you get into your area of expertise and why do you stay?
I became a qualified Nutritionist (through Nature Care College) in 2004. I chose this modality because of my personal experience with natural therapies. Up until my late teens, I was plagued with constant health issues (none of which were improved by allopathic medicine). As a “last resort”, I was taken to a naturopath who changed my life. Ever since then, I have advocated for healthy eating, natural therapies and reduced exposure to toxins. I hold the fundamental belief that supporting health and vitality should be “first resort” – so this industry will always be my passion.
3. What has been the main focus or outcomes of your work over the past year?
As a new brand, Perdays has focused on working with leading pregnancy and fertility experts to complete our product formulations. We also faced some challenges getting our huge capsulation machine delivered from Europe during a pandemic! But we were thrilled when it finally arrived as it’s the first of its kind in Australia and allows us to provide a truly innovative product to women and men.
4. How has your field changed in the past 5 years? What new areas are emerging?
Fortunately, there is greater awareness around prevention (of disease) and some proactive steps we can take to support good health status. In more recent years, the study of common disease states has provided insights into causations (and correlations) relating to those condition. Fortunately, this is prompting more open consideration as to possible preventative measures. The reproduction and fertility field would benefit from greater understanding in this regard, so I believe we will see more focus and investment. Perdays certainly plans to be heavily involved in this area of health, and sharing the valuable information we discover.
5. What do you predict will happen in the next 5 to 10 years in your particular field?
There is a big focus on “evidence-based” solutions – and rightly so. Information emerging from some leading experts in the pregnancy and fertility field indicates that these early stages of fetal development play a much more important role in the future health of the individual than was first thought.
Perdays plans to be on the leading edge, creating the new standard in
pregnancy nutrition utilising clinical data, revolutionary technology, and specialised academic minds to improve the health of pregnant women
and give babies the best possible start. We are very excited about what we might be able to achieve!
6. What is the one-way you believe natural medicine practitioners, can make a difference for their clients?
I believe that practitioners provide two crucial services: personalised treatment and expert knowledge. Based on my personal experience (as a patient and also a practitioner), I believe the best way to make a lasting difference is to empower individuals with sufficient knowledge that they are able to make good health choices for themselves. Then, given the opportunity, those individuals can influence the choices of others (their children for example). This is why practitioners are so incredibly valuable, now more than ever, as game-changers in the health industry.
7. Fun Fact for the Readers: Tell us who inspires you / or who your professional idol is and why?
I must give credit to the wonderful naturopath and chiropractor who initiated my journey into the natural health world 35 years ago, Johh Caporale , who literally changed my life!
Visit our website to learn more about what we do: www.perdays.com.au