1. What is your role at your organisation and how do you support practitioners /or the industry?

I am the Content Manager for Factors Group Australia, parent company of practitioner-only range Bioclinic Naturals. I am responsible for the content of all our marketing and technical pieces that are circulated regarding products as well as developing materials around our sustainability credentials such as being a B Corp and carbon neutral. I also manage our scientific advisors and speakers regarding seminars and webinar content.

 

I feel I support practitioners by working in a team at Bioclinic Naturals that creates clinically relevant tools and technical information, to help them in their treatment protocols and business development.

2. How did you get into your area of expertise and why do you stay?

I completed my Advanced Diploma of Naturopathy in 2005 that followed a Bachelor of Science degree. My decision to join the alternative medicine industry was because I wanted to help people on an individual level regarding their health. I started a practice but found that I wanted to work in a company surrounded by like-minded people. So, I began working in the industry in 2008 and have not looked back. I have always had an interest in editing and writing and after completing an editing course at UTS it made sense to move into this area.

 

I stay because I love the people in this industry, particularly those I work with and I love working for a company that has integrity with regards to providing quality products that work and that can truly make a difference to people’s health.

3. What has been the main focus or outcomes of your work over the past year?

Our focus in the marketing department has been to expand our standing in the Australian market and launch quality products that practitioners can trust. We have achieved both of these goals. By establishing our presence in Australia we have also been successful at gaining practitioners trust and respect.

4. How has your field changed in the past 5 years? What new areas are emerging?

There has been a lot of movement toward online interactions this past year due to lockdowns. This I believe has changed our approach to clients and our services, in that we now provide more online interactions such as webinars and training.

 

There has also been a shift in our industry’s perception of the gut and its complexities. Therefore, we have had to adapt by providing more complex products that not only target the population of beneficial bacteria but also that of beneficial yeasts and most importantly the gut environment. Hence our ScobioticsTM range which was invented by our Managing Director, Evan Hayes, that are revolutionary, syntrophic mixed cultures of living organisms, prebiotics and substrates.

5. What do you predict will happen in the next 5 to 10 years in your particular field?

I think this is an extension of the previous question in that there will be more evidence emerging that points to the complexities of the gut and other body systems, meaning that our company and others alike will have to provide more innovative, evidence-based products to match the science and help more patients on an individual level.

6. What is the one-way you believe natural medicine practitioners, can make a difference for their clients?

I think natural medicine practitioners are unique in that they can take the time to understand a client’s individual health conditions and link up the body systems and their associated issues. Thus helping them to understand that to heal one part is to heal the body as a whole.

7. Fun Fact for the Readers: Tell us who inspires you / or who your professional idol is and why?

I have many idols in this industry. I think those that have been influential over the years include Dr Mike Murray, an industry great and exceptional communicator and teacher. Dr Joe Pizzorno is another great inspiration to me, he is also an industry legend and we are lucky enough to have him on our Scientific Advisory Board for Bioclinic Naturals.