ATMS SPONSOR SPOTLIGHT

Home » ATMS Sponsor Spotlight BioCeuticals

1. What is your role at your organisation and how do you support practitioners /or the industry?

Clinical Services Product Manager at BioCeuticals (Blackmores Group) which offers DNA testing (nutrigenomics) for healthcare practitioners. Genetic testing provides practitioners with unique insights to someone’s health and this information can be utilised to provide targeted health recommendations improving patient health outcomes.

2. How did you get into your area of expertise and why do you stay?

My fascination is in nutrition, especially in supporting a very active work and lifestyle, which led to my studies in Nutritional Medicine. This interest led to my role at BioCeuticals where I was exposed to nutrigenomics which perfectly builds on my interest in nutrition and how good nutrition not only supports us from day to day but also can influence our wellbeing when in poor health. The chance to work with a testing service that mainly focuses on biochemical pathways that can be influenced through nutritional therapies keep me wanting to learn more.

3. What has been the main focus or outcomes of your work over the past year?

This year has been getting to know the product, the brand and our practitioners in order to understand how to bring clinically relevant tools to the market that helps to build our practitioner’s confidence and recommendations for nutrigenomic testing.

4. How has your field changed in the past 5 years? What new areas are emerging?

I’ve not been in this field for quite that long but I have already seen a growth in this space where genetic testing for various metrics are more readily available both to practitioners and consumers. Whether it’s genetic testing for lineage, hereditary disease risk, medicine suitability, fertility, sporting ability or skin health – there’s a lot out there now which makes it very exciting.

5. What do you predict will happen in the next 5 to 10 years in your particular field?

I believe this type of testing will integrate with other health tracking tools so when next. gen. tools are developed all of this rich, personalised, information helps us understand ourselves and our patients better as individuals. These tools will help to develop precise protocols to quickly identify key aspects to a person’s health issues and use the data to quickly and accurately provide the best recommendations for that person.

6. What is the one-way you believe natural medicine practitioners, can make a difference for their clients?

Remembering that any touchpoint is important. From the way your clients perceive you before their actual interaction with you, to the way you accept them into clinic and provide your services – every touchpoint is integral and helps to change their health for the better.

7. Fun Fact for the Readers: Tell us who inspires you / or who your professional idol is and why?

I have several professional idols! These are the people I work with each and every day who are both experienced practitioners and experienced professionals. There’s just SO much to learn from everyone around me and everything happening that I’m super appreciative of who I’m surrounded with. They are the cream of the crop!