Ahead of the ATMS Accelerate your Practice Seminar + AGM we had the chance to ask an expert launch strategist and the creator of several wildly successful online programs; Kathryn Hocking who is hosting the session, ‘How to build an e-course’ some questions about how she started out.
ATMS – Speaker Questionnaire
How did you get into your area of expertise and why do you stay?
I started as a business coach for mums and quickly saw the amazing potential for online learning as a delivery method, for an audience who were short on time and needed to consume content on their own schedule. As I started creating online courses for my audience, they asked me if I could teach them how to create courses for their customers.
So, I created my program the e-Course Launch Formula not realising it would be a massive success. I was lucky to get in early to the online learning and education industry. I’ve since helped thousands of entrepreneurs to leverage their time and create online learning programs to serve a global market.
What has been the main focus or outcomes of your research/work over the past year?
After years of teaching the strategies and practical know-how of online learning, I’ve brought a more holistic approach to helping entrepreneurs launch their work in a way that’s soulful and sustainable as well as strategic. A focus of this has been using astrology to help my clients align their business and work with their natural flow of energy for better results. I’ve launched an online astrology academy and I’m writing a book about Soulful Launching to be published in 2020.
How has your field changed in the past 5 years? What new areas are emerging?
There’s been massive changes particularly in the ease and accessibility of affordable technology to sell and teach online, as well as big changes in social media and online marketing.
I think the biggest change is learning how to stand out in an often crowded market as well as female entrepreneurs wanting a more soulful way to do business that works with their cyclic nature not against it.
What do you predict will happen in the next 5 to 10 years in your particular field?
Honestly, I think the online learning industry will continue to grow with more great tools to get your work online. The field will get more crowded so we will need to continue to find our point of difference, narrow in our niche audience and connect with our soul clients. And I think being creative and finding ways to stand out and offer innovative approaches will be critical
What is the number one way we, as natural medicine practitioners, can make a difference for our clients?
I think it is really important to identify the people you can MOST help and that’s not everyone. Narrow in on your passion and niche area of expertise and serve that group relentlessly with ethics and deep care.
What’s the questions you get asked the most often in your field, and how do you answer it?
How much does it cost or how long does it take to create an e-Course! The answer is never simple and depends on so many variables, but I help my clients to work within a budget that works for them and to a timeframe that creates stretch not stress!
Fun Fact for the Readers: Tell us who inspires you / or who your professional idol is and why?
I’ve honestly never been one to have idols and there are so many female entrepreneurs out there who inspire me every day because they continue to show up with passion and commitment to their dreams. I’m inspired by women who create beautiful physical products, women who run amazing retreats and women who create amazing online learning. My list of inspirational women is endless!